SONOSITE
Portable Sonography
Convincing patients that their doctors can be superheros.
About the strategy

Research uncovered an interesting insight; many doctors in this specialty saw themselves as a superhero  swooping into save the day.
Our goal was to make this intense commitment of medical specialists come to life.

About the work

For the launch we developed advertising targeting both doctors and patients. For doctors it was an awareness campaign for this stunningly affordable technology that could transform their practices. For patients, it raised the bar in terms of what they should expect of their PCP’s.