VANDA Akathisia
Educating patients and caregivers about the stigmatizing side effects of RX schizophrenia treatments

The Strategy

In order to raise awareness of akathisia amongst the suffering patient population and their caregivers we wanted the viewing audience to feel the condition and the isolation, pushing it as far as the networks would allow.

The Work

The campaign was conceived to be both unsettling and unnerving. We used TV, OOH, and website  – unlike anything else in the healthcare space.