HUMANE SOCIETY
Solving an identity crisis

What’s in a name? For the New Rochelle Humane Society  plenty of confusion. This 100 year old respected organization is actually the animal shelter for 19 Westchester communities, and beyond. Sadly many of these communities were clueless. Renamed the Humane Society of Westchester in 2016 the change was accompanied by a total rebranding campaign, including a grand opening event, plus new office and marketing materials, resulting in more positive brand awareness and donations.

Four time 2016 National Service Advertising Award winner, including gold for total ad campaign
Journal New 2017 GIVE & GROW  Contest 2nd overall winner.