White Plains Hospital
Transforming an exceptional local healthcare organization into a regional hub for a major hospital network
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ABOUT WHITE PLAINS

As a  conveniently located hospital just outside of Manhattan, for many excellent doctors, and for local residents, White Plains had long been known for a higher level of care. By merging with Montefiore, and by undertaking a major renovation to the main hospital and cancer center,

ABOUT THE VIDEOS

it could now offer even more pathways to the benefits of the latest clinical trials  and advanced innovative care. To showcase the great doctors at the White Plains Cancer Center we shot videos for the website consistent with the branded look of our campaign.

ABOUT THE VIDEOS

The testimonials were developed to allow prospective patients to get to know the doctors as both superior doctors and approachable people.

ABOUT THE PRINT

For our print campaign  work, we brought a simple, dynamic approach to a White Plains branded campaign that embraced
the new while holding on to the hospital’s long reputation for excellence.