As a conveniently located hospital just outside of Manhattan, for many excellent doctors, and for local residents, White Plains had long been known for a higher level of care. By merging with Montefiore, and by undertaking a major renovation to the main hospital and cancer center,
it could now offer even more pathways to the benefits of the latest clinical trials and advanced innovative care. To showcase the great doctors at the White Plains Cancer Center we shot videos for the website consistent with the branded look of our campaign.
The testimonials were developed to allow prospective patients to get to know the doctors as both superior doctors and approachable people.
For our print campaign work, we brought a simple, dynamic approach to a White Plains branded campaign that embraced
the new while holding on to the hospital’s long reputation for excellence.