NOVARTIS FLUVIRIN
Changing the narrative of the flu vaccine
ABOUT THE WORK

UNSETTLING. UNNERVING. We wanted the viewing audience to feel both the condition and the isolation and we wanted to push it as far as the networks would allow. The campaign’s objective was simply to raise awareness of akathisia amongst the suffering patient population and their caregivers. We did so using TV, OOH, and website that is unlike anything else in the healthcare space.

ABOUT THE WORK

UNSETTLING. UNNERVING. We wanted the viewing audience to feel both the condition and the isolation and we wanted to push it as far as the networks would allow. The campaign’s objective was simply to raise awareness of akathisia amongst the suffering patient population and their caregivers. We did so using TV, OOH, and website that is unlike anything else in the healthcare space.

ABOUT THE OUT-OF-HOME

UNSETTLING. UNNERVING. We wanted the viewing audience to feel both the condition and the isolation and we wanted to push it as far as the networks would allow. The campaign’s objective was simply to raise awareness of akathisia amongst the suffering patient population and their caregivers. We did so using TV, OOH, and website that is unlike anything else in the healthcare space.