PFIZER ADVIL
Wherever it hurts Advil is here to help in a faster, stronger, better form.
ABOUT THE TELEVISION

This simple graphic commercial focuses on a speeding Advil Liqui-gel whizzing around the screen and bursting apart to show the liquid inside.

The simple message…its liquid fast, Advil strong.

ABOUT THE PRINT

This print campaign was developed to personalize the pain experience,
A reminder of why Advil in this faster, stronger, better liqui-gel form is just what you’ve been waiting for.

With the simple message…liquid fast Advil strong this spot scored in the top 1% of all analgesics.

Brand sales were stronger and better too, by 35% in the first year