This simple graphic commercial focuses on a speeding Advil Liqui-gel whizzing around the screen and bursting apart to show the liquid inside.
The simple message…its liquid fast, Advil strong.
This print campaign was developed to personalize the pain experience,
A reminder of why Advil in this faster, stronger, better liqui-gel form is just what you’ve been waiting for.
With the simple message…liquid fast Advil strong this spot scored in the top 1% of all analgesics.
Brand sales were stronger and better too, by 35% in the first year