ALLERGAN BOTOX COSMETICS
Eliminating the fear of plunging into the fountain of youth
THE STRATEGY

Helping woman get over thinking their faces would turn into
expressionless masks after using Botox Cosmetic.

Creating a living demonstration of woman smiling, dancing and looking like a happier younger version of themselves after using Botox.

THE WORK

A simple, energetic campaign using the well known song”Express yourself” while woman joyful dance and smile was created for tv, print and digital ads.

By turning a fear into a positive the business grew-over 30%.