Care
Spreading the word about the magnitude of girl power.
About the work

With  seven decades of experience offering programs to help eradicate poverty. the Care Organization created the Empower HER through education initiative to help break down the barrier to education for girls in developing countries.

Corporations that seemed like natural fits with the program’s goals were approached to participate.
Hain Celestial Group’s  3 natural health care brands were among the first to sign up. Our job was to help Jason Naturals,

Alba Botanicals and Avalon Organics develop a page for each website about how each was contributing in areas suited to their specific brand character. The pages were created to match the tonality of the brand and of the Care organization itself.